A Proud Part of the Big Rapids Community
For years, our roots have grown deep and strong within the folks that define the Big Rapids community. We’re more than just a business—we’re neighbors dedicated to nurturing lasting relationships with each person who comes to us for eye care needs.
Our commitment to you goes beyond the typical customer experience—it’s a genuine connection that only a long-standing member of the community can offer. Whether you visit us for a new pair of eyeglasses, a personalized dry eye strategy, or even for a routine diabetic eye exam, we make a point to treat you as a person, a patient, and a part of our community.
Generations of families know the difference Dr. Coles and the BRFE team can make in their lives, so why not request an appointment with us today to see it for yourself?
Book AppointmentWhy Choose BRFE?
When you choose us, you choose a team dedicated to offering modern techniques and strategies with a personalized approach. We believe in offering personalized care, delivered with kindness, and communicating without all the fluff.
Our goal is for every interaction with us to leave you feeling cared for and confident you will receive trustworthy eye care with up-to-date strategies.
Our mission to educate you about the health of your eyes, and we are committed to providing you with the highest quality care and products.
At BRFE, we are here to help.
You & Eye Club
The You & Eye Club is here to bridge the gap for those who find themselves “out of network” with their insurance but still need affordable and comprehensive eye care solutions.
Unlike conventional vision plans that can lead to higher out-of-pocket expenses through copays, premiums, and hidden costs, You & Eye Club offers a straightforward flat rate for all eyewear and eye care needs.
Explore how You & Eye Club can make a difference today.
Our Doctors
Request an Appointment Today
At Big Rapids Family Eyecare, your vision matters to us. When you’re ready to look after your eye health, whether for a routine checkup, a specific concern, or to explore eyewear options, our friendly team is here to help.
Request your appointment with us today!
Book AppointmentOur Services
Visit Our Location
Our Address
- 207 S Michigan Ave.
- Big Rapids, MI 49307
Contact Information
- Phone: (231) 796-5321
- Fax: (231) 796-2957
Our Hours
- Monday: 9:00 AM – 5:30 PM
- Tuesday: 9:00 AM – 5:30 PM
- Wednesday: 9:00 AM – 5:30 PM
- Thursday: 9:00 AM – 5:30 PM
- Friday: 9:00 AM – 4:00 PM
- Saturday: Closed
- Sunday: Closed
Parking is available in front of our building, or park in the lot a few doors down to the south.
Our office is closed on the first Tuesday of every month from 12:00 PM – 1:00 PM for staff meetings.
For Ocular Emergencies, Call:
231-527-9111
Our Brands
Our Google Reviews
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Big Rapids Family Eyecare
- 207 S Michigan Ave.
- Big Rapids, MI 49307
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P: (231) 796-5321